that's what i like tagline
Pepsi drinkers are those who live life without a care about other people's opinions. If you're looking for a Slogan for your product or company, you're at the right place. That’s all a “USP” needs to do. A business slogan is a tagline that describes and represents a brand. Pepsi is kicking off 2020 with a new tagline that encourages consumers to tune out the haters and live life unapologetically. The brand had recently been using a varying—and some would argue forgettable—array of lines in the U.S. That’s not to say strategy isn’t important. Pepsi unveils its first tagline in 20 years: ‘That’s what I like’ Vice-president of marketing Todd Kaplan on how the new line embodies Pepsi drinkers. Two decades after Pepsi last launched a new tagline in the US, it has ushered in 2020 with a tag and campaign called ‘That’s What I Like’. 1967–1969: “(Taste that beats the others cold) Pepsi Pours It On”. Importance of a Tagline The tagline will be used for several products at once — Pepsi, Pepsi Zero Sugar and Diet Pepsi. The new slogan, «That’s what I like», is an attempt to appeal to the people who “are comfortable in their own skin, enjoy life unapologetically without really worrying about what other people think,” according to Pepsi Marketing VP Todd Kaplan. With the launch of a new decade (or generation), drinks manufacturer Pepsi has unveiled its first tagline in 20 years, “That’s What I Like”. - See more restaurant and fast food slogans, That's what I like. Dive Brief: Pepsi today revealed a new tagline, "That's What I Like," that will appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar and Diet Pepsi brands indefinitely, according to details shared with Marketing Dive. Two decades after Pepsi last launched a new tagline in the US, it has ushered in 2020 with a tag and campaign called ‘That’s What I Like’. Pepsi drinkers are comfortable in their own skin, they really enjoy their life unapologetically without worrying what other people think.”, A Goodby Silverstein & Partners quantitative survey found that “Pepsi drinkers are three times more likely to belt out a song at karaoke, nearly twice as likely to binge-watch a show or to clap at the end of a movie, or to skip work on the first day of spring…more than twice as likely to cheer loudly at a game even near enemy territory. By Jeff Beer 1 minute Todd Kaplan, vice-president of marketing for Pepsi. They’re a critical audience for us because they’re the next generation of Americans who are tapped into the next big thing,” said Kaplan. This broad tagline is based on hundreds of insights from talking with its consumers, who the drinks giant found like living life to the fullest, and in particular, North America's growing Hispanic populace. Pepsi is known for previous iconic taglines such as ‘The Choice of the New Generation’ and ‘The Joy of Cola’ and the new tag ‘That’s What I Like’ will appear across new Pepsi, Pepsi Zero Sugar and Diet Pepsi ads and promotions indefinitely, beginning with the rollout of five new national television commercials. A slogan captures a brand’s personality, values, ideology, and mission – all in few, carefully selected words. The new TV ads, ‘Glow Up’ and ‘Fade Away,’ by Goodby, and ‘DJ BBQ,’ ‘Subway,’ and ‘Lavandería,’ by Alma, spotlight various everyday people getting lost in a moment and finding themselves dancing in unexpected places or situations, despite the amused gaze of onlookers, like the fan at a basketball game that dances with abandon, or the airport worker who waves his guiding flashlights in unison with the song in his head. Sticking to the single line to make the slogan easy to read had often resulted in taglines that were pretty dry. However, the media have already pointed out the slogan sounds quite reminiscent of McDonald’s famous «I’m loving it» — again. Providing great companies with the recognition they deserve. Mantis Research. The brand had recently been using a varying—and some would argue forgettable—array of lines in the U.S. By. When you look at the core consumer group, within that target is the ‘fusionista’ group – bi-cultural Hispanics, they live this 200% lifestyle, fully maintaining their Spanish heritage while also embracing American culture, which means they celebrate fully their two cultures, which means they’re fully immersed in English language and Spanish language programming across the board. The growing Hispanic consumer in this country is a Registered Trademark and property of Carnyx Limited. Any time in the U.S. by the choice of words from Pepsi has us baffled and property Carnyx., dance hall, Latin pop tracks and more derived from and inspired by Pepsi ’ s all a USP... 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